AddressJob Description: Top Duties and Qualifications
A Marketing Manager, or Strategic Marketing Manager, is a marketing professional who is responsible for developing, executing and managing a company's marketing efforts to promote its brand, products or services. Their duties include developing marketing strategies, conducting market research and managing the company's public relations efforts.
Marketing Manager Duties And Responsibilities
Marketing managers create, guide and implement a company's marketing initiatives and ensure that they align with the company's values and resonate with the target audience. Some of the duties and responsibilities of a marketing manager include the following:
- Creating marketing strategies to achieve organisational goals
- Implementing marketing campaigns from ideation to execution
- Managing the marketing budget
- Coordinating marketing efforts with cross-functional teams like sales and product development
- Analysing marketing data and metrics to refine marketing strategies
- Staying updated with the latest marketing trends
