AddressResponsibilities:
Organic Search Optimization
- Develop and execute SEO Strategies to improve organic search rankings and visibility
- Conduct keyword research, competitor analysis and on-page optimization
- Monitor and analyze website performance metrics and make recommendations for improvement
- Optimize content for search engines and user engagement
Social Media Management
- Manage and grow the company's social media presence on platforms such as Facebook, Twitter, LinkedIn and Instagram
- Develop and implement social media strategies to increase engagement, followers and brand awareness
- Monitor social media trends and engage with followers to build relationships and drive traffic
Analytics & Reporting
- Monitor and analyze key performance metrics across all organic marketing channels.
- Prepare regular reports to track progress towards goals and identify areas for improvement
- Use data insights to make data-driven decisions and optimize marketing strategies
Cross Functional Collaboration
- Collaborate with internal teams, including content creators, designers and developers to ensure alignment and execution of organic marketing strategies
- Coordinate and strategize with senior leaders and stakeholders
- Stay up to date with latest marketing, content trends and development in Accounting, Tax and Audit offshoring/outsourcing domain.
